Introducing Raptor Financial Consulting: A Playful Yet Professional Brand

In 2016, Nikki and Johnathan Sandrey embarked on a journey to establish Raptor Financial Consulting, a venture aimed at offering top-notch financial services with a unique twist. They approached me with a vision: to create a corporate identity that exuded playfulness while maintaining a professional demeanor.

Drawing inspiration from the company's name, I set out to craft a brand identity that celebrated its personality. The focal point of the design became the letter "o" in "raptor," ingeniously fashioned to resemble the piercing gaze of a raptor's eye. To further reinforce the brand's identity, I transformed the letter "r" into a raptor claw, adding a touch of whimsy to the corporate aesthetic.

The distinctive pattern of raptor scales became a recurring motif throughout the stationery and digital assets, adding a subtle yet striking visual element to the brand's identity. Collaborating with local web developer Oliver McVey, we meticulously designed the company's website to exude a clean and professional appearance, reflecting Raptor Financial Consulting's commitment to excellence.

This project presented a unique opportunity to infuse creativity into the corporate world. Raptor Financial Consulting was not just another faceless corporation; they wanted to stand out and make a statement. With spot UV printing on the business cards, we brought the intricate scales of the raptor to life in an elegant manner, adding depth and dimension to the cards.

In essence, Raptor Financial Consulting embodies the perfect blend of professionalism and playfulness. Through innovative design and attention to detail, we succeeded in creating a brand identity that truly reflects the essence of the company and sets it apart from the competition.

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