Exploring the Philanthropic Side of Private Wealth at the Guernsey Private Wealth Forum 2021

On October 5, 2021, the prestigious Banking Hall in London played host to WE ARE GUERNSEY's annual event, the Guernsey Private Wealth Forum 2021, under the theme 'The Power of Capital'. Delving into the evolving landscape of wealth management, this year's forum sparked insightful discussions on the transformative potential of wealth beyond mere economic returns. The forum saw esteemed speakers such as Cherie Blair and Daisy McAndrew gracing our set, underscoring the event's success in attracting household names and industry leaders.

As societal values shift towards a more sustainable future, families and investors increasingly seek investments that deliver not only financial gains but also social impact. They aspire for investments that contribute to the well-being of communities and economies, echoing the sentiment of 'doing well by doing good'.

Aiming to capture this philanthropic ethos, we embarked on a creative journey to develop artwork that would resonate with the forum's theme. Inspired by traditional African batik artwork and the revolutionary constructivism movement, our landscape illustration depicted giving hands emerging from the ground, with coins symbolizing generosity and philanthropy. These coins transformed into elements representing various avenues of community development, from healthcare and education to agriculture and infrastructure.

Taking charge of the creative process, I led the design and execution of the artwork, as well as the overall set design and room decor for the event. Collaborating closely with the technical team, videographers, and photographers, we ensured a seamless and visually captivating experience for all attendees.

In addition to the physical artwork, I spearheaded the production of a promotional video, showcasing the highlights and key insights from the event. This video served as a teaser for the following year's installment, enticing prospective attendees with a glimpse of what to expect.

To amplify our reach and engagement, we launched a comprehensive social media marketing campaign, complemented by meticulously crafted invitations, posters, banners, advertising, table decor, literature and digital assets. As part of our efforts to enhance attendee interaction, I collaborated with an animator to develop a dynamic storyboard from my illustrations to create a call to action for attendees and serve as vital marketing teaser for the event.

Overall, the Guernsey Private Wealth Forum 2021 left an indelible mark, reaffirming the importance of philanthropy in shaping a more sustainable and equitable future.

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