Theme: Real funds and real money in a post-truth world

The Guernsey Funds Forum, organized by Guernsey Finance, stands as a premier event in the financial industry calendar, bringing together key stakeholders to delve into pertinent topics such as real funds and real money in an era characterized by misinformation. Held at etc.venues, 155 Bishopsgate, London on Thursday 11 May 2017, the event featured engaging panel debates and a keynote address by Crispin Odey, attracting industry leaders and influencers.

As the event's graphic designer, my task was to visually encapsulate the essence of the discussions and the overarching theme, seamlessly integrating the event branding with the sector colors of the WE ARE GUERNSEY initiative. This involved designing a cohesive theme that would resonate with attendees and convey the event's message effectively.

Central to the branding strategy was the creation of a compelling set design, materials, and a promotional video aimed at attracting new attendees and enhancing engagement among participants. Collaborating closely with an animator, I art directed the video, utilizing original graphics that underscored themes of sustainability and progress, resonating with the event's focus on real-world impact.

By infusing the branding with vibrant visuals and evocative imagery, we aimed to create an immersive experience that would leave a lasting impression on attendees and extend the event's reach beyond the confines of the venue. Furthermore, I designed and commissioned the build of a custom Guernsey postbox for the team's own stand, serving as both a practical feature and a symbol of Guernsey's unique identity.

Ultimately, our efforts contributed to the success of the Guernsey Funds Forum, fostering meaningful discussions and facilitating connections within the industry. As the event continues to evolve, graphic design will remain a vital tool in shaping its identity and enhancing its effectiveness in driving positive change within the financial sector.

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