Elevating Brand Identity: A Rebranding Success Story with Two Degrees North

During my tenure at Two Degrees North design agency, I led the charge in revamping the brand identity of Earlswood Garden Centre. Faced with the challenge of infusing the brand with fresh vitality while honoring its roots, I embarked on a journey to create a cohesive and visually appealing brand image.

At the heart of the rebrand was the client's request to incorporate a leaf motif, reflecting the Garden Centre's connection to nature and the outdoors. Leveraging this key element, I devised a creative strategy to weave the leaf shape throughout the brand, serving as a unifying symbol across various touchpoints.

One of the innovative approaches was to transform the leaf shape into versatile icons, representing different departments within the Garden Centre. This not only added visual interest but also facilitated easy navigation for customers, enhancing their overall shopping experience.

As part of the rebranding efforts, I conceptualized and designed giant planter pot signs to serve as prominent signage, effectively drawing attention to key areas within the store. Additionally, I crafted visually captivating advertising materials for in-store promotions, leveraging the brand's new identity to create cohesive and compelling campaigns.

By implementing strategic design elements and thoughtful brand storytelling, we were able to breathe new life into the Earlswood Garden Centre brand, establishing a strong visual presence that resonated with customers. Through effective marketing materials, we ensured that we maximized the brand's visibility and impact within the community.

The success of this rebranding endeavor exemplifies the power of collaboration between clients and design professionals in creating meaningful and memorable brand experiences. As Earlswood Garden Centre continues to thrive, its refreshed brand identity serves as a testament to the transformative potential of thoughtful design.

‍

‍